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Marketo MCE Sample Questions

Question: 1
What needs to be done to track the success of programs using a custom channel?

A. Ensure forms are local to the program
B. Upload the list of attendees to a list in the program
C. Ensure that program statuses are being updated
D. Include a “Responded” program status

Answer: C
Reference:
https://nation.marketo.com/t5/Product-Discussions/Tracking-Email-Conversions/m-p/31496

Question: 2
What is the purpose of a default value in a token?

A. To display values like current Date/Time
B. To show a value if a lead’s referenced field is empty
C. To refer to the name or description of a program
D. To create custom variables at the Campaign Folder or Program level

Answer: C

Reference: https://docs.marketo.com/display/public/DOCS/Tokens+Overview

Question: 3
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?

A. The report will identify the first program status as a success and calculate based on that.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will return an error for cost per success.

Answer: B
Reference:
https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885

Question: 4

Which three token types can be used to insert a date into an email? (Choose three.)

A. Rich Text
B. Date
C. Calendar File
D. Number
E. Text
F. Score

Answer: B,C,D
Reference:
https://nation.marketo.com/t5/Product-Discussions/Dynamic-date-token-for-email/m-p/53403

Question: 5
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?

A. Lead token for a Custom Field value
B. System token for the Unsubscribe Link
C. My token for a lead’s Company Name
D. System token for the Web View Link

Answer: B

Question: 6
A marketer wants the country field values in a database to be standardized. What can a marketer do to achieve this?

A. Use a Smart Campaign to update non-standard values
B. Create a new custom field
C. Assign a default value to all new leads
D. Create static lists for each country

Answer: A
Reference:
https://nation.marketo.com/t5/Product-Discussions/Country-and-State-Standardization/m-p/51842